AZMARA
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Azmara is passionate design leader with 10+ years of experience leading architectural design and creating innovative and impactful spaces. Proven ability to translate client vision into reality while fostering a collaborative and creative environment in Residential, Retail, Cultural, Office, and Museum Architecture.
She nerds out on 3D modeling and also teaches SketchUp. |
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PREMIERE AND IMMERSIVE AFTER PARTY -
OVER THE MOON @ GALERIES LAFAYETTE -
RESIDENTIAL -
THE BROAD -
BRIDGERTON BLOOMINGDALES -
THE GRAND EGYPTIAN MUSUEM -
MICROSOFT STORE - SYDNEY, AUS. -
TOMS - MALL OF AMERICA -
SMASHBOX FLAGSHIP -
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Featured projects: Santa Clarita Diet Premiere, Over the Moon at Galeries Lafayette, Decatur House, The Broad Retail, Bridgerton at Bloomingdales, The Grand Egyptian Museum, Microsoft Stores, TOMS Shoes, Smashbox, TV Pilot Set , Victoria's Secret and Pink, LYFE Kitchen, V&A Cast Courts, Colfax House, Science Museum
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END TO END DESIGN
Shepherding projects from ideation, design, technical drawings, and construction leveraging architectural expertise with marketing storytelling.
SKETCH
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PLANS/CAD
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3D MODELING
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TECHNICAL DWGS
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SITE VISTIS
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FINAL BUILD
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DESIGN ROLE
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Azmara Asefa manages all the parties involved in the execution of the design from the internal design team to the external parties, including fixture fabricators, architects, contractors and any city/permitting representatives. |
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EXPERIENCES AT SCALE
Having 1 great brand moment is incredible. Having those moments replicated around the world is Azmara's specialty! In retail, we call it a rollout and it can be applied to any built environment.
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1
Establish brand look and feelTest a design with the flagship and then value engineer and optimize the design.
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2
Create modular formats
Develop modular formats that feel bespoke, but utilize standard structural elements and repetition
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3
Rollout kit of partsDistribute comprehensive retail toolkit with kit of parts, and multiple layout configurations
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